Commercial Real Estate Education

Commercial Real Estate Education“Has the Process Changed”?Considering that there are always new challenges in a changing real estate environment, education is key. In its most basic definition, it is the process of distributing knowledge to those who are prepared to learn.This changing environment in the commercial industry is at the local, regional and national levels and encompasses the four primary specialties of Office, Retail, Multi-Family and Industrial.As a former real estate pre-license instructor, I was amazed at the number of students who would ask me how they could get a license in commercial real estate. They clearly expected that there would be a separate pre-license curriculum and licensing requirements.My response has always been the same. Find a good introductory course in Commercial Real Estate, become familiar with the basics, immerse yourself in the specifics and search for brokerages that offer resources, flexibility and support.Brokerages vary widely so do your research. Some brokerages offer you commercial signage, access to commercial websites for searching and marketing, intra company referrals, networking opportunities, mentoring, office seminars and commercial CE classes.Find a brokerage that is growing their business because you will be expected to grow yours.As you look to move your commercial career forward, pursue education that will build your confidence, competence and clarity. Your clients will place more emphasis on what competencies you display, than what designations you’ve earned.Consider these building blocks for your commercial real estate business and education strategies.Education: Take several commercial courses, seek mentorsTarget: New Business Opportunities, Commercial SpecialtiesBuild: Client Relationships, Referrals, Systems, TeamsCommunicate: Your direction, Marketing, PR, create articlesAlways analyze the market, be willing to adjust your priorities and be prepared to act on what you learn.Remember, the process hasn’t changed, just the Challenges, Insights and Opportunities.
Paul Martis-Broker Associate
Coldwell Banker Commercial NRT